2012 Cannes: ‘Cloud Atlas’, ‘Dredd’, ‘Looper,’ ‘Magic Mike’ Screen Early For Distributors

Looper screened early for distributors at Cannes:

FilmNation also already screened three of its titles on Tuesday: The company showed the Joseph Gordon-Levitt and Bruce Willis starrer Looper, Bradley Parker’s horror pic Chernobyl Diaries and Steven Soderbergh’s Magic Mike to buyers before Cannes was underway in earnest. FilmNation’s Glen Basner tells me the gist was to “show we’re great at selling and executing on those movies. We want people to see exciting movies right off the bat.” It also helps establish marketing strategy. “We use the screenings as discussion for everybody’s realease plans.” Warner Bros is releasing Chernobyl Diaries and Magic Mike and FilmDistrict has Looper. FilmNation’s Jeff Nichols-directed Mud screens in competition next Saturday.

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